Websites for independent opticians that compete with the chains
The chains outspend you everywhere except the thing that matters: personal care. A website that shows your service, your expertise and easy appointment booking keeps your community choosing independent.
Sound familiar?
- Eye test searches default to national chains with booking built in.
- Your frame ranges and services are invisible online, so the chains define the conversation.
- The personal care that keeps patients loyal is exactly what your web presence fails to show.
Built for how your customers actually buy
Designed, built, hosted and managed for you — one monthly price, no agency invoices, no hourly rates.
Eye test booking
Appointment requests online — the convenience the chains offer, with your care behind it.
Independent advantage
Longer tests, personal service, continuity — your genuine differentiators, made visible.
Frames and brands
Your ranges and specialist services — from designer frames to contact lens clinics.
Local practice presence
Structured data and local SEO so nearby searches find you, not just the retail park.
Simple monthly pricing
Every plan includes the full design and build, hosting, SSL, security updates, content changes and support.
Starter
- Custom website, up to 20 pages
- Design, build, hosting & SSL
- Content changes included
- Ongoing support
Growth
- Everything in Starter
- Backend & admin dashboard
- Staff logins
- Online payments with Stripe
Enterprise
- Everything in Growth
- Full online shop
- Customer accounts
- Advanced integrations
Common questions
Can we take NHS and private bookings?
Can we sell frames or accessories online?
Will you make us look like a chain?
See your website before you spend a penny
Request a free quote and we’ll build a free demo of your actual website — your name, your branding — before you commit to anything.
Get my free quote